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Established affiliates have learned that they must compete with other affiliates to get the sale. One of the most popular methods used to convert a prospect is to offer a bonus as a reward for using the affiliate's merchant link to make the purchase. But how effective is the method, and how difficult is it to put into effect?

Well, it certainly requires some effort on your part if you want to include bonuses in your affiliate promotions. But it generally proves worthwhile. The aim, after all, is to stop the prospect in their tracks and cease their ongoing search for additional information about the product, or a better bonus offer. If your bonus is sufficiently good, then you will succeed at this.

But there will always be a tradeoff - the better the bonus you offer, the higher the cost to you to produce it in the first place, even if it is just a digital offering. After all, someone has to do the research to create it (maybe you).

Jeff Czyzewski has tackled the problems faced by affiliates who wish to include bonuses in their promotions. His solution is known as ClickBank Bonus Domination. In addition to providing a blueprint for bonus creation, his package includes software that can dispense bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder service.

Certainly Jeff would not have bothered to create a product like this if he did not believe that affiliates would find it highly beneficial. In all likelihood, I believe they will. This is based on my own experience with bonuses and affiliate promotions.

In fact, on all of my web sites which focus on the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I employ bonuses to sweeten the deal.

I do this for a very good reason. With affiliate marketing offerings in particular, it is extremely difficult to persuade a prospect to purchase through your affiliate link. After all, the person in all probability is an affiliate themselves, and their natural inclination would be to save themselves some money and buy the product through their own affiliate link.

So the incorporation of bonuses is a virtually necessity in this case. This is why, when a product launch rolls around and the product targets affiliates, you'll see an abundance of promotions with offers of what look to be massive bonuses. However, it is often the case that these bonuses are exaggerated more than the actual product that is being promoted, and the value of the bonuses is usually far less than indicated.

Well, experienced affiliates will see right through this. So if you ARE to offer a bonus as an incentive, you need to make sure that it really is a compelling one.

One way to do this effectively is to create a special report that supplements the product that you are promoting. For example, if the product is an AdWords course, you might draw from your own experience as a PPC marketer to write a special report about how to write advertisements which tend to stand out, and therefore have super high conversions.

You might name your report "Ten Effective Ad Strategies To Skyrocket Your Conversions". If you also demonstrate proof that your strategies work, you have just provided the prospect with a compelling reason to purchase through your link. Especially if your bonus report is exclusive, and can only be obtained from you.

If you want to learn more about how you can devise your own bonus offerings, check out my own ClickBank Bonus Domination bonus page, where you will be given the opportunity to find out how I am utilizing this very strategy to promote Jeff Czyzewski's product.

It is also worth pointing out that when the bonus technique is used in the promotion of non affiliate marketing related products, which draw potential customers who have no knowledge of affiliate links, the conversion rates can be increased a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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